Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at University of Michigan Stephen M. Ross School of Business.
He was the co-author of “Core Competence of the Corporation“ (with Gary Hamel) and “The Fortune at the Bottom of the Pyramid“(with Stuart L. Hart), about the business opportunity in serving the Bottom of the Pyramid.
Education and teaching
At 19, he had finished his BSc degree in physics from Loyola College, Chennai, part of the University of Madras, and joined Union Carbide, where he worked for four years. Four years later he did postgraduate work in management at the Indian Institute of Management Ahmedabad.
At Harvard Business School, Prahalad wrote a doctoral thesis on multinational management in two and a half years, graduating with a DBA degree in 1975. After graduating from Harvard, Prahalad returned to the Indian Institute of Management Ahmedabad to serve as professor before returning to US again in 1977.
He returned to the United States in 1977, with an appointment to the University of Michigan‘s Ross School of Business Administration. He eventually became a tenured full professor, earning the university’s highest distinction, Distinguished University Professor, in 2005.
Writings, interests, and business experience
In the early 1990 Prahalad advised Philips‘ Jan Timmer on the restructuring of this electronic corporation, then on the brink of collapse. A process which was named Operation Centurion was set up, and was successful after two or three years.
C. K. Prahalad is the co-author of a number of works in corporate strategy, including The Core Competence of the Corporation (with Gary Hamel, Harvard Business Review, May–June 1990) which as of 2010 was one of the most frequently reprinted articles published by the journal. He authored or co-authored: Competing for the Future (with Gary Hamel, 1994), The Future of Competition (with Venkat Ramaswamy, 2004), and The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits (Wharton School Publishing, 2004). His last book, co-authored by M. S. Krishnan and published in April 2008, is The New Age of Innovation. He co-authored: “Innovation’s Holy Grail” with R.A Mashelkar which was chosen as a Harvard Business Review Top 10 articles on Innovation and focuses on how developing nations are leading the way in innovation that focuses more on affordability and sustainability as opposed to the common premium pricing model
Prahalad was co-founder and became CEO of Praja Inc. (“Praja” from a Sanskrit word “Praja” which means “citizen” or “common people”). The company had goals of providing unrestricted access to information for people at the “bottom of the pyramid” and providing a test bed for various management ideas. It eventually laid off a third of its workforce, and was sold to TIBCO. In 2004 Prahalad co-founded management consultancy The Next Practice, to support companies in implementing the strategies outlined in The Fortune at the Bottom of the Pyramid, which continued in operation as of 2015. At the time of his death he was on the board of TiE, The Indus Entrepreneurs. Prahalad was a member of the Blue Ribbon Commission of the United Nations on Private Sector and Development.
Honors and awards
He was the first recipient of the Lal Bahadur Shastri Award for contributions to Management and Public Administration presented by the President of India in 1999.
- In 1994, he was presented the Maurice Holland Award from the Industrial Research Institute for an article published in Research-Technology Management titled “The Role of Core Competencies in the Corporation.”
- In 2009, he was awarded Pravasi Bharatiya Sammaan.
- In 2009, he was named Padma Bhushan ‘third in the hierarchy of civilian awards’ by the Government of India.
- In 2009, he was named the world’s most influential business thinker on the Thinkers50.com list.
- In 2009, he was awarded the Herbert Simon Award by the Rajk László College for Advanced Studies (Corvinus University of Budapest).
- In 2010, he was posthumously awarded the Viipuri International Prize in Strategic (Technology) Management and Business Economics by Lappeenranta University of Technology.
- In 2011, the Southern Regional Headquarters of Confederation of Indian Industry (CII) was named as Prof C K Prahalad Center
- In 2018, he was named the world’s most influential business thinker on the Thinkers50.com list.